Spoiled Rich Kid Getting You Down? China’s Communist Party Wants to Help

TIME

What’s a Chinese tycoon to do when his spoiled kid crashes a supercar during a late-night drag-racing session or opines in public about the preferred bust size — generous — of a desired mate? (Those are both real-life examples.)

The Chinese Communist Party is out to help. Its United Front Work Department, better known for managing Beijing’s relations with Hong Kong and Taiwan, announced last week that it would lead wayward rich youth toward the correct path of “being patriotic, zealous, innovative, law-abiding, possessing integrity and making contributions.” Last month, China’s President Xi Jinping advised the United Front to “guide people from nonpublic sectors of the economy, especially the young generation.”

It’s unclear how much heed misbehaving Chinese youth will pay to mentors from the Communist Party. Still, there’s no question that the image of China’s fuerdai, or “second-generation rich,” needs an upgrade. As China’s income inequality has widened…

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